The media proves to be the most effective means of communicating with the public- an essential skill of a public relations practitioner. The readings this week established the importance of an understanding of journalism and the associated tools used to reach audiences by the media. An understanding of media releases, deadlines, newsvalues and media conferences will further engage a practitioner with their set task and over all improve the standard of their practice. Through an understanding of these journalistic elements a relationship between PR and journalism can be founded. Typically the relationships between PR practitioners and journalists are viewed as competitive and unfriendly. The readings suggest that uneasy relationships need to be mended through mutual understanding and respect for each other's roles due to the growing interdependence between the two industries.
I enjoyed reading about media conferences as the readings included detailed, helpful and practical advice about running conferences such as when to hold a conference, who to invite and how, where conferences should be held and set-up considerations. Practical inclusions in the readings such as these really help me to understand public relations more clearly and they help give a more vivid depiction of a career in the industry.
See Laurie's blog for this week's critique.
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Hi Eryn
There does need to be an understanding and respect between journalists and PR practitioners. If both parties can work together, it will obviously result in effective communication between the media and the public. Not only is verbal communication important, you have also identified the importance of media releases and conferences as part of that communication trail. You make an important note about the detailed advice on conferences, which is obviously of interest to you. Obviously the "who to invite" is also critical for PR events!
Good blogging! :)
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